José Escobar - From $250/Month Memberships to $35,000/Year Elite Clients
Case Study: From $250/Month Memberships to $35,000/Year Elite Clients – The José Escobar Success Story
Background:
José Escobar is a highly ambitious entrepreneur, coach, author, speaker, and the CEO of Connected Leaders Academy. Before working with Dominique Fraser, José had successfully built a membership community of over 300 members who paid $250 per month for his programs, including his Morning and Evening Routine Mastery Program, which had a $1,500 offer. However, he lacked a high-ticket offer that would allow him to work with clients at a more premium level.
Challenges:
José’s highest ticket offer at the time was $10,000, but he knew it wasn't enough to tap into a higher tier of clients.
He recognized that many of his clients wanted more value and were willing to invest more, but he didn’t have a structured high-ticket program to offer them.
He needed to leverage the trust and relationships he had built with his community members to convert them into high-ticket clients.
Although successful with his existing community, José was unsure about raising his pricing and feared that moving to a $25,000 offer might not attract enough buyers.
Solution:
Dominique Fraser introduced José to the First-Class Masterclass Approach, a powerful strategy designed to create an exclusive, intimate, invite-only masterclass for select members. The masterclass would focus on providing exceptional value and lead to enrolling high-level clients into a $25,000 mastermind program.
Steps José Followed:
Exclusive Invitations: José personally invited select members of his Connected Leaders Academy to participate in a series of invite-only masterclasses.
Masterclass Structure: He hosted four separate masterclasses, each featuring 15 attendees. These masterclasses were designed to provide immense value, showcasing the benefits of a premium coaching experience.
Personal Appointments: Following the masterclasses, José set up personal calls with 40 participants who showed interest in joining his mastermind.
High-Ticket Conversion: Out of these calls, José successfully enrolled 26 participants into his new $25,000 mastermind.
Results:
$650,000 in Sales: Through the implementation of the First-Class Masterclass Approach, José generated $650,000 in revenue by enrolling 26 clients into his $25,000 mastermind.
50% Conversion Rate: He achieved an outstanding 50% conversion rate from the appointments set after the masterclasses.
Confidence and Business Growth: This shift not only increased José’s revenue but also significantly boosted his confidence in offering high-ticket programs. His belief in the value of his services grew, leading him to increase the pricing of his mastermind to $35,000 after the initial round.
New Level of Business: This transformation allowed José to move from smaller transactions to creating a high-end mastermind, effectively elevating his business and positioning him as a top-tier entrepreneur in his industry.
Key Takeaways:
First-Class Masterclass Approach is highly effective for entrepreneurs with existing communities who want to transition to high-ticket offers.
By offering exclusive and invite-only masterclasses, José was able to build on the trust he had already established with his community members and present them with an irresistible offer.
Pricing is a mindset: Initially hesitant to offer a $25,000 program, José quickly realised the demand for high-end coaching, and with Dominique’s guidance, he confidently moved to a $35,000 offer. This new tier of pricing not only attracted more committed, action-driven clients but also set the stage for future six-figure offers.
Value stacking: The key to success was not just creating a high-ticket offer, but ensuring the offer was packed with tremendous value, which included ongoing support, strategic coaching, and exclusive resources that José’s clients found indispensable.
Conclusion:
Through Dominique Fraser’s First-Class Masterclass Approach, José Escobar was able to 10x the value he delivered to his clients, transform his business into a high-ticket coaching model, and confidently lead elite clients through his exclusive mastermind programs. His journey from offering $250 monthly memberships to securing $25,000 clients demonstrates the power of strategic coaching, premium offers, and building a high-value client experience.
