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From Smelling Good to Marketing Great: The Timeless Lessons of Old Spice’s Iconic Campaign
Discover timeless marketing principles from Old Spice's campaign, including personalization, humor, and real-time engagement to boost brand reach and sales.
Marketing and SalesInnovationStorytelling
Beetlejuice: A Sequel That Breaks the Mold (And Why It Matters to More Than Just Movies)
A sequel movie "Beetlejuice 2" is analyzed to illustrate how a successful story can be built upon, rather than just copied and pasted. This concept is applied to business offers as well.
BusinessMarketing and SalesInnovationEntrepreneurshipStorytellingMovies
